Product Development and Management

Apparel expects to be a big category for the back-to-school season, as Walmart ramps up its own brands and exclusives, including special colorways on items with tween brand Justice.

The owned brand Thereabouts factors in kids with disabilities and more, marking its ninth private brand launch this year as it battles back from bankruptcy.

A new logo and look updates the store brand producer of canned and frozen vegetables that has been in business since 1887.

Exclusively sold in Target stores and at Target.com, Procter & Gamble crafted a unique-looking line of lotions and body washes for the retailer under the Quiet & Roar name.

The Great Value brand of black and green tea bags are certified sustainable through the Rainforest Alliance, joining Great Value tuna and coffee as responsibly sourced products.

The latest store brand launch — Squared Away — includes products to help organize a dorm room or home. The retailer tied the brand to a campaign reaching college students, including a 3-D virtual room organizer tool.

The New Zealand-based producer put out statements with UL that marketing claims in the category should be substantiated to protect consumers in the growing category.

CEO Christine Arden discusses the challenge of straddling both the medical and lifestyle categories.