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07/16/2021

Awakened Foods gains investment

Equity firm puts “significant investment” in the recently formed Awakened Foods and its private label division Awakened Food Crafters.
Dan Ochwat
Executive Editor
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Awakened Foods, the merger of Bubba’s Fine Foods and Ka-Pop! Snacks, has received a "significant investment" from equity firm Clover Vitality, according to the newly formed company.

The two companies merged in March, developing a private brand division called Awakened Food Crafters, providing healthy and keo-friendly snacks for store brands.

The latest investment comes on the heels of Awakened Foods winning BizWest's Fastest Growing Company in Northern Colorado award, Ka-Pop! securing four divisions of Kroger and Thrive Market, Bubba's Fine Foods launching national with two airlines, and landing the No. 1 selling Nut Mix on Amazon for Bubba's Keto Nut Mix, according to the investors.

"We have followed Awakened and its predecessor brands for years and are excited about its products and growth. We believe Ka-Pop! and Bubba's decision to merge and vertically integrate its production strongly positions it in a rapidly evolving category. We are excited to provide funding to help it further accelerate its growth," said Alex Schneider, co-founder, and manager of Clover Vitality Fund. 

The Awakened Food Crafters private brand and co-manufacturing division is said to have some of the most rigorous clients in the industry, according to Loveland, Colo.-based Awakened Foods.

The Ka-Pop! Snacks arm of Awakened creates products powered by super grain sorghum and is gluten-free, vegan, non-GMO, and allergen-friendly. The company rose to fame behind a recent feature on ABC's Shark Tank.

Since 2014, Bubba's Fine Foods has been a leader in natural health food, developing snacks that are paleo, keto and grain-free granolas and snacks.