The Hartman Group analyzed store brand power, finding more than half of the consumers who tried private label during the pandemic plan to keep buying it
A new feature, each print issue of Store Brands will highlight a category performing very well; the December issue started with seasonings, a center store staple that has more than 70 million consumers buying private brands
Store Brands spoke with Brittni Furrow, vice president of health and sustainability at Ahold Delhaize USA, about the company’s new food goals and its impact on private brands