SEG implements money-back guarantee on SE Grocers products
The program aims to get shoppers to try the private brands and save money as consumer goods prices continue to rise.
DG expands own brand beauty line with Believe Skin
The range of 11 store brand skin care products fall under its Believe Beauty brand that first rolled out in 2019.
Albertsons own brands, fresh shine in Q1 2021
The retailer said 318 new store brand launches in the quarter helped reach 25.2% market penetration, while fresh has outpaced center store sales by 200 basis points, two-year stacked.
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Save A Lot celebrates redesign in music video
The retailer's remodeling stores, has a new logo and produced short ads based on the music video that promote the retailer’s private brands.
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Instacart appoints another former Facebook leader
The online grocery delivery service named Carolyn Everson to the role of president, who worked alongside new CEO Fidji Simo at Facebook. Both played pivotal roles in Facebook’s advertising business.
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Brandless furthers updated strategy, reach with funding round
The platform of wellness and home products, sans typical branding, raised $118 million as it looks to acquire like-minded digitally-native brands.
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From Our Experts
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June 24
Favorite Day, Mondo Llama in stores
Store Brands in the Wild blog looks at sweet merchandising for Favorite Day, Mondlo Llama, and an Aldi Instagram post. -
May 27
Target takes to Instagram for Instagram-inspired plant products
Store Brands in the Wild views ads on Instagram that tout the limited-time Hilton Carter collaboration.
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Blog
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Blog
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June 30
Store brand swag continues
AldiUK is readying a launch of branded footwear July 4, joining retailers like Lidl, Costco and Kum & Go to have recently launched themed, branded apparel. -
June 28
Let’s virtually meet again… and again
On the heels of the Store Brands Industry Summit, Store Brands is kicking off a series of forums, starting with one on sustainability.
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Blog
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May 05
In the Aisles: How the coronavirus changed up marketing
Retailers have focused on educating consumers and thanking staff, but perhaps things are changing -
Apr 20
In the Aisles: Our finest moment
Seth Mendeslon, Store Brands' editor in chief, says private brand manufacturers, retailers stepped up to the coronavirus pandemic
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Most Popular Articles
Game Changers 2021
Recognizing people, private brands and company innovations that are taking store brands to the next level.
New Products
Mount Franklin Foods
Mount Franklin Foods offers Brew House Legends, a snack mix based on flavor profiles that beer enthusiasts enjoy. The snack mix is available in Hops and Pepper, Hoppin’ Chili, and Michelada, which is a tangy tomato flavor.
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