Greg Pohlmann’s new e-book, "Thinking Store Brands First," offers 13 best practice guidelines to help retailers and wholesalers optimize their private brands' performance. Click "Watch the Video" below to learn why Pohlmann wrote the book and to gain insight into where store brands are headed in the future. Click here to purchase the book.
Store Brands Editor-in-Chief Lawrence Aylward says grocer has gained the respect of shoppers from all demographics, even those who regard themselves as high-falutin’. Listen to his podcast.