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Research & Data

A collection of featured Research & Data.

Survey: How consumers shopped in the middle of COVID-19

Nearly a third of shoppers are buying what’s priced lowest, while about the same number actually shop different stores to find brands they prefer

Special report: Lifestyle brands spice up the industry

March cover story looks at state of the private label industry and finds private brands are wielding power as “lifestyle brands”

Brick Meets Click, ShopperKit study found a third of respondents buying groceries online, nearly 40% buying online for the first time

41 Products Consumers Want in Your Stores

Innovative Product of the Year winners backed by more than 40,000 shoppers includes private label products from Aldi, Walgreens more than once

The Q4 2019 Consumer Connect Survey sees consumers seek convenience and cost savings, a mult-channel approach to shopping

NPD Group's look at the prestige beauty market highlights trends that could help private brands better reach consumers

Coresight Research provides an in-depth look at trends impacting the drug channel including digital, health and beauty, and private label

The Integer Group’s shopper survey compared results over the past 10 years, looking at how respondents perceive ‘value’

IBM, NRF survey in advance of the Big Show says consumers favor a trusted brand and one with purpose over cost, convenience

Dunnhumby's third annual Retailer Preference Index saw a regional player take the top spot, driven in part by its private brand assortment

NPD Group data on what label-reading consumers look for in a product's nutrition facts also suggests an opportunity to highlight better-for-you features of products

Tech company says artificial Intelligence can be leveraged to drive private label sales by customizing around consumer behavior patterns

International research points to an opportunity for private brands to go all in on premium

E-commerce, changing shopper behaviors and technology lead the list of concerns, all areas where private brands are looking to improve

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