Consumer Insights

Generation could have a tremendous impact on a possible boom of private brands

From crayons to coolers to cat food, Walmart knows who’s buying what

76 percent of weekly shoppers visit more than one retailer each week for groceries, according to Acosta report

Nielsen lists top packaged grocery categories for 2017

Overall, shoppers rate quality/freshness of food and groceries (4.45) and cleanliness of store (4.40) as two strongest core experience factors for supermarkets

Two-thirds of consumers plan to purchase private brands more frequently in the coming six months, according to IRI

Jan Fura, a private brand grocery retail specialist, says grocers need a well-developed channel for gaining consumer feedback so products deliver what they are intended to deliver

With Amazon’s purchase of Whole Foods Market, digital grocery expert Chris Bryson expects retailers to increase their focus on e-commerce, including getting more creative in marketing their private brands.

Retailers with store brands could better meet the needs of baby boomers and elderly shoppers with convenient packaging, special-diet SKUs and more emphasis on key categories

Men's Health/Harris Poll study also finds that 93 percent of men are cooking for themselves and 77 percent are preparing meals for others

Consumers’ demand for transparency is only going to intensify. But private brands can use transparency on labels and gain consumer trust without giving away proprietary information, says Label Insight’s Kira Karapetian.