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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

Automated, digital marketing platform can help retailers with own brands and CPGs leverage products inside recipe content

Incisiv’s latest in-store shopper survey found growth among the use of curbside pickup, as well as an emphasis on contactless store pickup

Retailers, manufacturers leverage the AI tool to activate digital campaigns based on weather’s influence on consumer behavior and more

“Future of Private Brands” report includes survey results that say 89% of U.S. consumers trust private brands as much as national brands, half of shoppers pick a store based on store brand assortment

Consumer confidence, as measured by the Refinitiv/Ipsos Primary Consumer Sentiment Index, is at 47.1 for the month of August, down 2.5 points from July and 13.5% year over year.

IRI found that 27% of consumers used their stimulus on groceries and household necessities, and likely would use a second stimulus for the same purposes

The coronavirus pandemic has upended shopping behaviors making it difficult for retailers to predict behavior

For store brands, 63% of American shoppers said they are permanently switching to private brands, according to a new study from Ketchum

Research consultancy Magid’s May survey found shoppers that lost out on their preferred brands were happy with their store brand options

“What’s Next in Fresh” report says the economic downturn from the coronavirus pandemic could fuel sales for fresh food and private brand fresh items in the months ahead

Looking at how shopper behaviors have changed around COVID-19, an Acupoll survey found around a quarter of consumers gained an appreciation for private label

Exclusive research also ranks retailers based on who is executing behavioral drivers best

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