Consumer Insights

Research consultancy Magid’s May survey found shoppers that lost out on their preferred brands were happy with their store brand options

“What’s Next in Fresh” report says the economic downturn from the coronavirus pandemic could fuel sales for fresh food and private brand fresh items in the months ahead

Looking at how shopper behaviors have changed around COVID-19, an Acupoll survey found around a quarter of consumers gained an appreciation for private label

Exclusive research also ranks retailers based on who is executing behavioral drivers best

Brick Meets Click, ShopperKit study found a third of respondents buying groceries online, nearly 40% buying online for the first time

Innovative Product of the Year winners backed by more than 40,000 shoppers includes private label products from Aldi, Walgreens more than once

The Q4 2019 Consumer Connect Survey sees consumers seek convenience and cost savings, a mult-channel approach to shopping

NPD Group's look at the prestige beauty market highlights trends that could help private brands better reach consumers

The Integer Group’s shopper survey compared results over the past 10 years, looking at how respondents perceive ‘value’

IBM, NRF survey in advance of the Big Show says consumers favor a trusted brand and one with purpose over cost, convenience

NPD Group data on what label-reading consumers look for in a product's nutrition facts also suggests an opportunity to highlight better-for-you features of products

E-commerce, changing shopper behaviors and technology lead the list of concerns, all areas where private brands are looking to improve