Consumer Insights

“Future of Private Brands” report includes survey results that say 89% of U.S. consumers trust private brands as much as national brands, half of shoppers pick a store based on store brand assortment

For store brands, 63% of American shoppers said they are permanently switching to private brands, according to a new study from Ketchum

Research consultancy Magid’s May survey found shoppers that lost out on their preferred brands were happy with their store brand options

“What’s Next in Fresh” report says the economic downturn from the coronavirus pandemic could fuel sales for fresh food and private brand fresh items in the months ahead

Looking at how shopper behaviors have changed around COVID-19, an Acupoll survey found around a quarter of consumers gained an appreciation for private label

Exclusive research also ranks retailers based on who is executing behavioral drivers best

Brick Meets Click, ShopperKit study found a third of respondents buying groceries online, nearly 40% buying online for the first time

With Amazon’s purchase of Whole Foods Market, digital grocery expert Chris Bryson expects retailers to increase their focus on e-commerce, including getting more creative in marketing their private brands.

Men's Health/Harris Poll study also finds that 93 percent of men are cooking for themselves and 77 percent are preparing meals for others

Consumers’ demand for transparency is only going to intensify. But private brands can use transparency on labels and gain consumer trust without giving away proprietary information, says Label Insight’s Kira Karapetian.

Lidl's store brand strategy could also create positive perception of private brands, says Market Track's Ryne Misso

Many consumers still view store brands as value products with poor packaging, which has hampered their trust in them, says Trace One’s Shaun Bossons.