Consumer Insights

The two companies have partnered to better understand the impact of TV ads on shopping habits, including on private label products.

New research from IRI provides new insight on the private label landscape.

The two companies have partnered to use social listening data to better improve marketing partnerships with influencers, creating more opportunities for private label.

Hero Digital has released a new study showing what makes different age groups gravitate towards brands.

A new survey from Bazaarvoice shows that private label brands can be successful by leveraging user-generated content in stores and online.

Food data firm Tastewise has shared its list of food trends to watch in 2022, giving private brands an idea of what to expect.

Wellness data company SPINS has released a report on consumer trends for the year ahead that could influence private label brands.

The club chain touted its own brand chocolate alongside survey results of what U.S. consumers deem a universally accepted gift.

BrandSpark's latest Most Trusted Award shows which grocery chains rank the best among 32 categories, including most trusted private brands.

Aldi's Charcuterie Board of Directors has named what trends will be popular in the next year for the emerging party food item.

Catalina's 2021-2022 Consumer Holiday Report gives private brand retailers a look into what consumers' attitudes are ahead of holiday gatherings.

Online grocery sales increased in November following two months of no growth, according Brick Meets Click's new report.