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Consumer Insights

A collection of news, articles and other featured content about Consumer Insights.

Two-thirds of consumers plan to purchase private brands more frequently in the coming six months, according to IRI

Market research firm expects brands to ‘prioritize bargain-hunting consumers'

Jan Fura, a private brand grocery retail specialist, says grocers need a well-developed channel for gaining consumer feedback so products deliver what they are intended to deliver

With Amazon’s purchase of Whole Foods Market, digital grocery expert Chris Bryson expects retailers to increase their focus on e-commerce, including getting more creative in marketing their private brands.

Retailers with store brands could better meet the needs of baby boomers and elderly shoppers with convenient packaging, special-diet SKUs and more emphasis on key categories

Men's Health/Harris Poll study also finds that 93 percent of men are cooking for themselves and 77 percent are preparing meals for others

Consumers’ demand for transparency is only going to intensify. But private brands can use transparency on labels and gain consumer trust without giving away proprietary information, says Label Insight’s Kira Karapetian.  

Lidl's store brand strategy could also create positive perception of private brands, says Market Track's Ryne Misso

According to study, consumers are more trusting of and willing to pay more for brands whose ingredients they understand

Store brands powerhouse H-E-B leads the pack; Publix and Wegmans also score high

Grocery retailing experts share how to get more creative with store brand marketing

Educating consumers, improving transparency could go a long way toward ensuring confidence in private brand food safety

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