Consumer Insights

Survey finds consumers seek vegan options in foodservice

Sol Cuisine, private brand supplier of plant-based foods, commissioned a survey that found having a vegan or vegetarian option impacts a consumer’s decision to visit a foodservice location.
Research firm launches shopper insights program

Including insights from a newly fielded 2021 shopper study and proprietary methodologies, Alter Agents debuted its Shopper Influence Research program for retailers with store brands and national brands to learn more on why shoppers bought their products.

Catalina hires chief data, analytics officer

Sean Murphy joins the shopper intelligence firm from Vericast, the owner of Valassis, and notably swam in the 1988 Seoul Olympics.
Shopper survey anticipates stark increase in back-to-school shopping

Apparel is estimated to be a top seller as children brace for a return to in-person school; Walmart and JCPenney have rolled out new private brand clothing for the back-to-school season.
CVS Health surveys consumers on state of post-pandemic health

Survey finds more than three-quarters of respondents believe the pandemic has them paying more attention to their health.
NielsenIQ identifies categories poised to sell beyond the pandemic

The analysts also shared with Store Brands yearly data on how store brand sales have matched up to national brands.
Stop & Shop seafood survey spots shopper favorites

Retailer told Store Brands a Taste of Inspiration Breaded and Battered Cod, Haddock and Flounder are en route for the fall.
Kerry serves up interactive online research on private brand beverages

The report looks at store brand coffee, tea, alcoholic beverages and more and what two distinct groups of shoppers — adventure seekers and practical traditionalists — look for in a private label beverage.
May online grocery sales dip year over year, stay strong vs. pre-pandemic

The rolling Brick Meets Click/Mercatus Grocery Shopping Survey found U.S. online grocery sales down 16% compared with pandemic levels a year ago but still way above levels seen before the COVID-19 pandemic began.
Survey: U.S. consumers are switching stores based on rise in grocery prices

The study from Inmar Intelligence also found that 86% of U.S. shoppers are buying private brand products to save money, impacting the store they choose.
FMI report explores how the pandemic changed grocery shopping

In its four decades of releasing a U.S. grocery shopper trends report, FMI, with help from The Hartman Group, found significant changes in eating at home, buying online and striving to be well.
Survey shows U.S. consumers want food brands to stand for something, inspire them

Branding agency Meyocks surveyed more than 1,500 American shoppers and 7 in 10 think food brands should advocate for something.
Kerry maps out taste trends from around the globe

The ingredients company has released its Taste Trends report, identifying seven broad trends and shares unique products and flavor learnings within each trend.
IRI grows omnichannel measurement platform

IRI’s latest solutions are OmniConsumer and OmniMarket, the latter of which is partially driven by the company's recent acquisition of CoinOut.

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