Phyllis Johnson of Catalina, a 2020 Top Women in Store Brands winner, says the retailer that digs deep to understand shoppers of color will earn their loyalty.

Looking at examples from IKEA and Sephora, Jason Cottrell, CEO of Myplanet, discusses AR as a vehicle of engagement for private brands.

Ilya Katsov of Grid Dynamics explores how personalization can be used to promote private brands online, gaining more buys over e-commerce or driving more activity to the store.