Mark Field of Prof. Consulting Group discusses the opportunities for retailers to use the current strong consumer demand for private label products to strengthen the connections to where they shop.
Brooke Camov, Chief Corporate and Strategy Officer at Marketplacer, discusses how retailers can leverage private brands through an integrated e-Commerce strategy in our latest Viewpoints guest blog.
In our latest Viewpoints guest blog, Rachael Hadaway of Symphony RetailAI discusses how retailers and suppliers can better streamline data to better improve operations, including when it comes to private brand selections.
In our latest Viewpoints guest blog, Sarah Stieby, Fresh-Lock Marketing Manager, describes how retailers can better incorporate sustainable packaging, including for own brand products.
In our latest Viewpoints guest blog, Shekar Raman, CEO of Birdzi, lays out how retailers can better promote private brands products without traditional paper ad circulars.