4/22/2022 Private brand products seem to be reaching a higher plane in terms of consumer perception, now regularly outshining and out-selling national brands. Michael Duffy, Equator Design's global creative director, and some of his team members explore the whys and hows of private brand transcendence.
3/16/2022 In our latest Viewpoints blog, Yossi Cohen, co-founder and chief technology officer of Quicklizard, discusses different pricing methods that retailers can use while evaluating their approach to private label.
3/14/2022 In our latest Viewpoints blog, Rachael Hadaway of Symphony RetailAI details how retailers can put their best foot forward when creating a private brand portfolio.
2/28/2022 In our latest Viewpoints blog, Todd Maute, partner at CBX, discusses how private brands can better leverage healthier options.
2/9/2022 In our latest Viewpoints blog, Molly McFarland, co-founder and chief revenue officer at AdAdapted, outlines how private brands can better reach consumers.
1/18/2022 In our latest Viewpoints blog, Violetta Njunina, head of sales at food safety management firm FoodDocs, discusses how private label retailers can turn food safety into advertising.
12/7/2021 Nihal Advani, CEO of QualSights, provides details on how consumer insights can optimize the customer shopping experience and enhance marketing campaigns.
11/23/2021 Julie Companey of Vericast says retailers have an opportunity to boost private brands with marketing tactics and get out in front for the holidays.
11/11/2021 Sarah Alter of the Network of Executive Women writes about the need to fund these businesses.
11/9/2021 Daymon executive discusses product shortages, turnover and the supply chain crunch on store brands.
11/2/2021 CEO of the Fish Agency discusses how store brands need to think about optimizing for e-commerce, the phygital retail world and sustainability into their packages.
10/26/2021 Guest post from Jake Rheude of Red Stag Fulfillment discusses how private brands can retain specific e-commerce shoppers.
