The world of packaging is transforming as brands and consumers continue to look for ways to reduce their environmental impact. With preference given to products that align with consumers’ values, buying behavior is signaling to brand managers that sustainable packaging solutions remain a top priority.
As the packaging industry embraces this shift toward a circular economy, it is evident that there is no one-size-fits-all solution. Since every product has different packaging needs, industry leaders are responding with innovative solutions that meet consumer demand and benefit the brand’s sustainability scorecard.
When Recyclability Is Not an Option
Recyclability continues to be the main priority for many sustainability initiatives—Coca-Cola, for example, aspires to make their packaging fully recyclable by 2025—but what is optimal for one application is not necessarily ideal for all. While recyclability is a key goal of sustainable packaging, it may not be an option for certain product types.
When product residues cannot be easily removed from the packaging, like with cheese or coffee products, brands should consider an alternative waste management strategy. Some recent advancements include refillable and reusable packaging, as well as renewable/bio-based packaging that is compostable or biodegradable.