Packaging & Labeling

In the fresh sector, packaging must appease myriad consumer demands, from convenience to sustainability

Packaging for e-commerce comes with a whole new set of instructions, but ones that need to be followed to ensure online success 

Good design strategy balances the functional needs of the business with the emotional needs and wants of consumers

From easy customization and superb printability to shelf-life extension and sustainability, flexible packaging has many advantages in merchandising store brand items

Sustainable packaging continues to be a differentiating opportunity for private brands

Designed by Brandimage, redesigned Slurpee cups and dried fruit and organic juice packaging recognized with 2018 American Package Design Awards

Tetra Pak Index 2018 highlights four key trends shaping the growth of online grocery

Natural, organic and earth-friendly brand comprises 100-plus SKUs, with more to come.

Stark, unattractive value-tier packaging design is losing favor with consumers.

Sam's Club's Chandra Holt leads Member's Mark makeover, taking an ordinary brand into premium territory