Packaging & Labeling | Store Brands

Packaging & Labeling

A collection of news, articles and other featured content about Packaging & Labeling.

Looks aren't everything when it comes to packaging design

Good design strategy balances the functional needs of the business with the emotional needs and wants of consumers

SmartKlear packaging for maple syrup

Citadelle’s patented new material protects product and brand liability

Increase sales with PTPA's seal of approval

Company has spent a decade leading the charge for next-generation buying strategies and wants to help retailers gain insights for their private label products and connect directly with consumers

Why flexible packaging makes sense

From easy customization and superb printability to shelf-life extension and sustainability, flexible packaging has many advantages in merchandising store brand items

Smart packaging offers opportunities in fast-growing online grocery, study says

Tetra Pak Index 2018 highlights four key trends shaping the growth of online grocery

Consumers, retailers embracing eco-friendly packaging

Sustainable packaging continues to be a differentiating opportunity for private brands

7-Eleven private brands win package design awards

Designed by Brandimage, redesigned Slurpee cups and dried fruit and organic juice packaging recognized with 2018 American Package Design Awards

Equator Design appoints new U.S. client services director

Matt Caldwell will serve in this role for the U.K.-based company’s Chicago and new Cincinnati offices

Smart & Final revamps Sun Harvest brand

Natural, organic and earth-friendly brand comprises 100-plus SKUs, with more to come.

Anything but basic

Stark, unattractive value-tier packaging design is losing favor with consumers.

Dollar General redesigns private brands

Both Clover Valley and DG Home get a makeover.

Facing up to the task

Sam's Club's Chandra Holt leads Member's Mark makeover, taking an ordinary brand into premium territory