Packaging & Labeling

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Packaging & Labeling

A collection of news, articles and other featured content about Packaging & Labeling.

Store brands are taking more risks with packaging but may need to go further to win over younger shoppers

Sustainability is also a major component of flexible packaging and a big reason that more retailers and manufacturers are interested in using it

Daymon suggests that private brands offer 'iconic imagery,' among other things

In the fresh sector, packaging must appease myriad consumer demands, from convenience to sustainability

Packaging for e-commerce comes with a whole new set of instructions, but ones that need to be followed to ensure online success 

Stark, unattractive value-tier packaging design is losing favor with consumers.

Sustainable packaging continues to be a differentiating opportunity for private brands

Natural, organic and earth-friendly brand comprises 100-plus SKUs, with more to come.

Good design strategy balances the functional needs of the business with the emotional needs and wants of consumers

Designed by Brandimage, redesigned Slurpee cups and dried fruit and organic juice packaging recognized with 2018 American Package Design Awards

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