A collection of news, articles and other featured content about Packaging & Labeling.
Store brands are taking more risks with packaging but may need to go further to win over younger shoppers
Sustainability is also a major component of flexible packaging and a big reason that more retailers and manufacturers are interested in using it
Citadelle’s patented new material protects product and brand liability
Company has spent a decade leading the charge for next-generation buying strategies and wants to help retailers gain insights for their private label products and connect directly with consumers
Daymon suggests that private brands offer 'iconic imagery,' among other things
In the fresh sector, packaging must appease myriad consumer demands, from convenience to sustainability
Packaging for e-commerce comes with a whole new set of instructions, but ones that need to be followed to ensure online success
Stark, unattractive value-tier packaging design is losing favor with consumers.
Sustainable packaging continues to be a differentiating opportunity for private brands
Natural, organic and earth-friendly brand comprises 100-plus SKUs, with more to come.
Good design strategy balances the functional needs of the business with the emotional needs and wants of consumers
Designed by Brandimage, redesigned Slurpee cups and dried fruit and organic juice packaging recognized with 2018 American Package Design Awards