Packaging & Labeling

5 design trends to help packages stand out

Daymon suggests that private brands offer 'iconic imagery,' among other things

Packaging on the perimeter

In the fresh sector, packaging must appease myriad consumer demands, from convenience to sustainability

SmartKlear packaging for maple syrup

Citadelle’s patented new material protects product and brand liability

Increase sales with PTPA's seal of approval

Company has spent a decade leading the charge for next-generation buying strategies and wants to help retailers gain insights for their private label products and connect directly with consumers

Thinking outside the box required

Packaging for e-commerce comes with a whole new set of instructions, but ones that need to be followed to ensure online success

Looks aren't everything when it comes to packaging design

Good design strategy balances the functional needs of the business with the emotional needs and wants of consumers

Consumers, retailers embracing eco-friendly packaging

Sustainable packaging continues to be a differentiating opportunity for private brands

7-Eleven private brands win package design awards

Designed by Brandimage, redesigned Slurpee cups and dried fruit and organic juice packaging recognized with 2018 American Package Design Awards

Anything but basic

Stark, unattractive value-tier packaging design is losing favor with consumers.

Smart & Final revamps Sun Harvest brand

Natural, organic and earth-friendly brand comprises 100-plus SKUs, with more to come.

Why flexible packaging makes sense

From easy customization and superb printability to shelf-life extension and sustainability, flexible packaging has many advantages in merchandising store brand items

Facing up to the task

Sam's Club's Chandra Holt leads Member's Mark makeover, taking an ordinary brand into premium territory