2025 Rising Stars: Madeline Tate of Misfits MarketThe product development manager played a key role in the company's private label assortment following the acquisition of Imperfect Foods How Gas Stations and C-Stores Are Becoming Cultural PhenomenaKey brands have succeeded by leaning into what makes them distinctive Ontex Names North America VP Cruz will supervise sales, marketing, analytics and brand strategy at Atlanta HQ Misfits Market's Private Label Prowess E-grocer's senior director discusses starting an own brand from scratch, being the leader in upcycled certified products, collaborative supplier partnerships and more 2025 Rising Stars: Jessica Sakino of Grocery Outlet The senior product manager has developed and launched several private label programs that have exceeded expectations Gen Z Key In Driving Private Label Growth New data from Numerator reveals the motivating factors behind the consumer group's growing demand for store brands 2025 Rising Stars: Noha Mourad of Taste Of Nature Food The R&D and regulatory manager has led the development of more than 50 products over the past four years Walmart Rolls Out Back-to-School Savings, New Own Brand Tween Apparel Line The retailer expands its private label assortment as it offers deals on thousands of items across the store 2025 Rising Stars: Dulce Mireles of Whole Foods Market The senior product developer is lauded for bringing a consumer-first mindset combined with a science-backed approach Private Label Sales Up In First Half New data from the Private Label Manufacturers Association shows store brand products gaining in dollar and unit sales across multiple categories 1 2 3 4 5 Next Last