Ontex Names North America VP
Ontex Group NV, a global developer and producer of personal care solutions, has appointed Sergio Cruz VP commercial, North America. In his new role, Cruz will supervise sales, marketing, analytics and brand strategy at Ontex’s North American headquarters, in Atlanta, advancing business development as the demand for private label products rises across the United States, the company noted.
Cruz will also focus on enhancing relationships with major retailers, streamlining commercial operations and developing teams that drive lasting growth. He brings to his latest role more than 30 years of CPG experience, including 18 years leading international brands at Irving, Texas-based Kimberly-Clark.
His leadership will support Ontex’s mission to provide private label products that retailers rely on and parents prefer, with the aim of reinforcing the company’s role as a market leader.
“As private label brands continue reshaping the market, Sergio’s strategic foresight and global market expertise are more valuable than ever,” said Ontex North America president Paul Wood. “His leadership will help us meet the growing demand for innovative, high-quality personal care solutions and deliver even greater value to our customers and retail partners.”
Based in Aalst, Belgium, Ontex employs about 5,500 people, with plants and offices in 12 countries, and its products are distributed in around 100 countries.
