HBC & OTC

The nutraceutical company with a growing private label business has acquired Doctors Scientific Organica, producer of the protein bars and products under the Smart for Life brand and more.

The range of 11 store brand skin care products fall under its Believe Beauty brand that first rolled out in 2019.

Apparel expects to be a big category for the back-to-school season, as Walmart ramps up its own brands and exclusives, including special colorways on items with tween brand Justice.

Exclusively sold in Target stores and at Target.com, Procter & Gamble crafted a unique-looking line of lotions and body washes for the retailer under the Quiet & Roar name.

The New Zealand-based producer put out statements with UL that marketing claims in the category should be substantiated to protect consumers in the growing category.

CEO Christine Arden discusses the challenge of straddling both the medical and lifestyle categories.

Survey finds more than three-quarters of respondents believe the pandemic has them paying more attention to their health.

Exclusive data from Catalina shows large year-over-year gains in some OTC categories, including a 559% increase in private label children’s cough/cold medicine.

The inclusive beauty products change how the clean beauty trend is perceived, includes a wide range of skin care and self-care products online and in 3,000 stores.

The company will produce with AGS Labs a line of national brand equivalent products in the electrolyte and infant rub categories.

The limited-edition Quo Beauty Pride collection features waterproof eyeliners, an eyeshadow palette, eyelashes, brow stickers, nail polish, a brush set, headbands and sunglasses from the drug retailer’s private beauty brand.

Three years ago the retailer embarked on ensuring all of the beauty imagery it produced on packaging, in-store materials and online, as well as that of branded partners, would disclose if models had been digitally altered.