HBC & OTC

Product contains 18 essential nutrients derived from whole fruits, vegetables and herbs for improved assurance of absorption

Convenience retailer partnered with Perrigo to enter five OTC categories.

Products come in three scents.

Bundled displays, convenience-minded claims and more could keep store brands strong in over-the-counter remedies.

New SKU joins tissue line in Canadian retailer Metro's Irresistibles Signature Collection

NovaFab Solo Trim said to be suitable for both men and women

Available for private branding by Product Launchers, toothbrush provides ‘more thorough clean,’ says company

Products will be available for a limited time and span a wide number of categories.

Slidell, La.-based Sterling Global Products offers a refillable hanging flushable wipes dispenser for private brands. The dispenser hangs on any toilet paper holder with biodegradable flushable dispersible sewer and septic friendly wipes.

Retailers could find that even small improvements to merchandising efforts could go a long way to attract shoppers to private brand feminine hygiene products.

Retailer aims to appeal to millennial women with Simply Me Beauty line

Private brands still dominate value-driven categories but have more growth potential in underdeveloped segments such as pet products and personal care