McKesson Launches New Private Branded OTC Products
Healthcare services company McKesson has launched its Foster & Thrive assortment of private brand over-the-counter (OTC) health and wellness products.
According to the company, the new brand will unify McKesson’s private brand portfolio which includes OTC products sold under the Health Mart and Sunmark brands. The transition will begin in July and continue through October 2024.
“With nearly 200 years of supply chain excellence, McKesson is uniquely positioned to meet this growing demand for private label products that pharmacists, patients and caregivers can depend on,” said Peter Koo, vice president, general manager, Pharmacy & Healthcare Solutions, McKesson. “Foster & Thrive offers pharmacists and their customers selectively sourced products that meet the quality standards of a healthcare leader. It’s important that products work, and equally important today’s customers can easily find those they need.”
According to the Consumer Healthcare Products Association (CHPA), 8 in 10 consumers use OTC medicines to relieve their symptoms for a range of illnesses. Additionally, today’s consumers are increasingly turning to private label OTC products to manage their health, given a number of factors, such as price and recognizing quality is equivalent to national brands.
The four product categories in the new Foster & Thrive line include:
- Acute Care – to relieve temporary illnesses such as allergies, pain, cold and flu, digestion, and smoking cessation
- Diagnostic Care – to check and track symptoms and vital signs with diagnostic products like thermometers and blood pressure monitors
- Everyday Care – to help mend the everyday ailments with products for first aid, daily living support, feminine care, and cosmetics
- Preventative Care – to help ensure continued health and wellness through vitamins that support immunity, nutrition, and other personal needs