New Skin Care Line Rolling Into Family Dollar Stores

Innovative Beauty Group’s (IBG) Brand Incubator has partnered with Family Dollar to launch the exclusive Levitate Beauty, a skincare line that features nine items.

The new assortment features a range of cleansers, serums, masks, moisturizers and a travel kit designed to offer a luxury skincare experience at an accessible price point. Ranging in price from $4-$7, the line will be exclusively available in more than 8,000 Family Dollar stores nationwide beginning in October.

According to IBG, Levitate Beauty has formulations sourced from Europe with the highest quality, good-for-you ingredients that are well-suited for consumers of all ages and with all skin types. Products in the series are cruelty-free, and free from parabens and sulfates.

RELATED: Family Dollar to Launch New App

The product offerings include:

• Hydrating Cleanser: Formulated with two essential Ceramides, it works to remove excess oil, dirt and makeup.
• Exfoliating Cleanser: The exfoliator is formulated with Chamomile Extract, Green Tea Extract, Caviar Lime Extract, & Bioactive Complex (Mango Extract, Papaya Extract, Pineapple Extract).
• Vitamin C Serum: The serum is packed with a unique blend of plant extracts, including Pineapple, Acai, Turmeric, Chamomile and Goji Berry.
• Hyaluronic Acid Serum: Infused with Provitamin B5, this serum gives the gift of glow and hydration.
• Hydrogel Under Eye Mask: Formulated with Ginseng Root Extract and Pearl Extract, the under-eye masks brighten tired looking eyes.
• Day Cream: Formulated with Watermelon Extract, Peony Extract and Niacinamide to brighten and smooth skin.
• Night Cream: Cloud 9 in a jar, this night cream is formulated with Niacinamide, Ceramide, Biomimetic Peptide, Phospholipids & Glycolipids, Shea Butter, & Vitamin E to moisturize overnight so users can wake up looking refreshed.
• Eye Cream: An under-eye cream formulated with ingredients such as Avocado Oil, Coffee Extract, Shea Butter, Niacinamide and Retinol. Works to combat puffiness and increase smoothness around the eye area.
• Daily Glow Trial & Travel Set: An on-the-go daily glow kit featuring three travel size versions of the Vitamin C Serum to keep you glowing, Day Cream to lock in moisture and Eye Cream to brighten under eyes.

“This collaboration is an exciting one for our team as we believe that quality skincare should be attainable for everyone,” said Jennifer Raphael, CEO of Innovative Beauty Group North America. “We were inspired to create a full range of luxurious skincare products that will nourish the skin and make users feel their best, all while remaining at an affordable price point.”

“Introducing the Levitate Beauty line exclusively to Family Dollar stores is an exciting and meaningful step in expanding our beauty offerings,” said Trusha Patel-Aleks, vice president of Private Brands at Family Dollar. “We are thrilled to provide our customers with a full range of premium skincare at a value without sacrificing ingredients or experience.”