Family Dollar to Launch New App

Family Dollar is launching a new mobile app in October that will offer shoppings a fresh interface and a host of new features designed to help ease the shopping experience for consumers.

Those using the updated app will have access to a redesigned wallet feature, will be able to explore weekly ads, and locate products with intelligent searches.

“The launch of our new Family Dollar app is one more step in the digital transformation currently underway at Dollar Tree and Family Dollar,” said Bobby Aflatooni, chief information officer, Dollar Tree, Inc. “We are investing across the enterprise to make shopping with us even easier and more enjoyable. The redesigned Family Dollar app reflects the customer-centric approach we've applied to our digital roadmap to improve the shopping experience for our loyal shoppers and new customers alike."

Future phases of the digital transformation include Family Dollar app features in early 2024 such as in-app e-commerce, personalization capabilities, and an evolved rewards experience – as well as a Dollar Tree mobile experience customers are seeking.

“At Family Dollar, we wake up every day focused on how we can help our shoppers do more and save more, and this app is one more way we’ll be able to deliver on that promise,” said Emily Turner, chief marketing officer, Dollar Tree, Inc. “We believe this new user experience will not only appeal to our customers, but to brands who want to promote their products to our millions of customers through Chesapeake Media Group, our retail media network.”