iHerb Launches Beauty Line
iHerb is expanding its California Gold Nutrition own brand into the beauty segment with the launch of a new product assortment touted as offering products made with premium ingredients that promote wellness from the inside out.
The new products offered under the California Gold Nutrition BEAUTY brand include hair multivitamins and clean, performance-driven hair care essentials that company officials said are designed to support strong, healthy hair.
“The launch of California Gold Nutrition BEAUTY represents a major step in advancing one of iHerb’s strategic priorities to continually enhance our product selection,” said Lindsey Wiefels, senior vice president of Merchandising at iHerb. “This line offers a luxurious yet affordable way for consumers worldwide to embrace a personal care routine rooted in health, starting with strong, vibrant hair supported from the inside out.”
According to the company, the expansion of the California Gold Nutrition brand into beauty comes at a time when the segment is experiencing significant growth and is projected to reach $1 trillion globally.
The new hair multivitamins for women and men were developed in collaboration with Dr. Michael T. Murray, iHerb’s chief scientific advisor. Items in the line are made with a formula that includes vitamins, minerals, and essential nutrients, including high-potency biotin, plus a hair dermal complex with mixed tocotrienols, phytosterols, ceramides, and botanical extracts.
Products include:
- Women’s Hair Multivitamin: Tailored for comprehensive support, this specially formulated multivitamin allows women to embrace fuller, longer, and healthier hair.
- Men’s Hair Multivitamin: Offers men a plant-powered alternative made with essential vitamins and minerals to support hair vitality and growth.
Complementing the new hair multivitamins is a signature topical hair care collection, infused with a rosemary and mint scent. Each formula is cruelty-free and made without parabens, sulfates, paraffins, mineral oils, or DEA compounds. Priced at $10 each, the collection includes:
- Strengthening Shampoo: Cleanses and revitalizes with biotin and nourishing coconut and babassu oils, offering a rich lather and enhanced shine.
- Strengthening Conditioner: Deeply hydrates and smooths, leaving hair softer, stronger, and easier to manage.
- Strengthening Hair Masque: A weekly intensive treatment enriched with rosemary, sesame oil, biotin, honey, and coconut oil for deep nourishment and renewal.
- Strengthening Hair & Scalp Oil: A silky, fast-absorbing formula that soothes the scalp and boosts hair radiance, with refreshing notes of tea tree and mint.
In the coming months, the California Gold Nutrition BEAUTY line will expand to include Skin and Body collections and feature collagen-rich serums, moisturizers, soothing balms, energizing drink powders, and more.
