How do you keep your store’s weekly ad circular from ending up in the trash? You don’t print one.
This approach may seem harsh to the many grocers that rely on traditional printed promotions, but the cost, both from the rising price of paper and ink and the lack of relationships formed through a mass-produced circular, is holding grocers back. Digitizing the weekly ad circular will open the door for heightened personalization and profitability.
The future of promotions lies within a digital personalized, customer-first approach. Successful
promotions are about more than the lowest price; grocers must deliver the right customer the right
item, at the right time, and in the right way.
The benefits of a personalized, digitized weekly ad circular go beyond profits, they include:
An in-store experience that caters to the individual shopper
With a digital ad circular, grocers have access to more data than ever before, and this data can be used to create a more unique in-store experience. For returning customers, the more they shop, the better their experience will be – a motivating factor for shoppers to establish loyalty with one grocer.