2/9/2022 In our latest Viewpoints blog, Molly McFarland, co-founder and chief revenue officer at AdAdapted, outlines how private brands can better reach consumers.
1/18/2022 In our latest Viewpoints blog, Violetta Njunina, head of sales at food safety management firm FoodDocs, discusses how private label retailers can turn food safety into advertising.
12/7/2021 Nihal Advani, CEO of QualSights, provides details on how consumer insights can optimize the customer shopping experience and enhance marketing campaigns.
11/23/2021 Julie Companey of Vericast says retailers have an opportunity to boost private brands with marketing tactics and get out in front for the holidays.
11/11/2021 Sarah Alter of the Network of Executive Women writes about the need to fund these businesses.
11/9/2021 Daymon executive discusses product shortages, turnover and the supply chain crunch on store brands.
11/2/2021 CEO of the Fish Agency discusses how store brands need to think about optimizing for e-commerce, the phygital retail world and sustainability into their packages.
10/26/2021 Guest post from Jake Rheude of Red Stag Fulfillment discusses how private brands can retain specific e-commerce shoppers.
10/11/2021 Sean Turner of Swiftly says store brands can thrive on digital brand pages, through personalized recommendations and on retail media networks.
9/27/2021 Sarah Stieby of Fresh-Lock discusses in this guest column how the rise of e-commerce is impacting packaging.
9/13/2021 Patrick Spear of GMDC|Retail Tomorrow talks how store brands fit the subscription model and Albertsons latest FreshPass innovation.
9/8/2021 Susan Thoman, managing director, Compost Manufacturing Alliance (CMA), discusses steps retailers can take when procuring a store brand compostable line of products.
