Hydroponic chain GrowGeneration shares record profitsGrowth comes on heels of fast expansion in store count and private label. Non-food for thoughtOur annual report, based on IRI data, can help retailers determine what non-food categories — from deodorant to dog food — pose opportunities for private brands Non-food store brands: Incredible inedibles Private brands still dominate value-driven categories but have more growth potential in underdeveloped segments such as pet products and personal care 2017 Non-Foods State of the Industry Report Private brands still dominate value-driven categories but have more growth potential in underdeveloped segments such as pet products and personal care, say retail analysts