While price is more important for most consumers, 39% said they are very likely to choose retailers who offer a wide assortment of sustainable products.
NielsenIQ's Lorelei Bergin detailed the company's recent snacking data at Groceryshop 2023, which showed positive momentum for private brands in the category.
According to Matt O'Grady, president of Americas at dunnhumby, strong, differentiated private label assortments will continue fuel customer loyalty for retailers in the future.
