Doug Baker of FMI and Kathy Kimple of FitForCommerce detailed 10 areas where retailers can boost private label presence online at the recent Store Brands Industry Forum on Nonfoods.
Even though private brands slightly underperformed expectations, its strong premium positioning and steady stock are big advantages moving forward, experts told Store Brands.
Over the past year, private label’s profile has risen, with frozen foods and nonfoods as particular bright spots. Store Brands looks at the data and talks to experts about the industry's increasing importance.