State of the Industry

Private brands are flourishing, according to a recent Daymon study, but there are still retailers that need to take their store brand programs to the next level — or else

Private brands are flourishing according to a recent Daymon study, but there are still retailers that need to take their store brand programs to the next level — or else.

Webcast will explore findings in Daymon’s ‘Private Brand Intelligence Report’ and how retailers can act upon them

Our 2017 State of the Industry survey reaffirms that retailers and suppliers continue to embrace natural/organics to grow store brands.

Respondents to Store Brands’ 2016 State of the Industry Study have lofty growth goals as they continue to position store brands as differentiators that drive repeat visits — and loyalty — to retail banners.

Chicago-based market research firm also explores post-recession stagnation of store brands.

Retailer and wholesaler respondents to Store Brands' 2016 State of the Industry Study have lofty growth goals as they continue to position store brands as differentiators that drive repeat visits and loyalty to retail banners.