To kick off the Jan. 19 Store Brands Industry Forum on Nonfood Innovation, Doug Baker, vice president of industry relations at FMI and Kathy Kimple, chief retail officer at FitForCommerce discussed how retailers can better drive private label sales using e-commerce.
The event, hosted by former Store Brands executive editor Dan Ochwat, featured speakers from across the private brand space to discuss nonfood innovation in categories such as pet, sanitization, home goods and wellness.
The full forum can be viewed on-demand here.
“E-commerce is obviously a big topic these days as a result of the pandemic,” said Baker. “It’s really no surprise that private brand owners view e-commerce as a huge opportunity in food retail, and some are pursuing strategies to improve their online shopping efforts. 61% of the respondents to FMI’s 2021 Private Brands Industry Survey basically said it is a major opportunity for each one of them. 41% of consumers surveyed said that private label or store brands are very important to the selection of their primary grocery store, and that only went up when they became online shoppers."