The COVID-19 pandemic has led to more people staying at home in the past two years, which has increased the reliance on the home goods category, according to speakers at the Store Brands Industry Forum on Nonfood Innovation.
Heather Corkery, senior director of store brands at CVS, and Carlos Castelan, founder and managing director of The Navio Group, discussed the growing category at the Jan. 19 event.
The event, hosted by former Store Brands executive editor Dan Ochwat, featured speakers from across the private brand space to discuss nonfood innovation in categories such as pet, sanitization, home goods and wellness, along with an e-commerce segment to begin the event.
The full forum can be viewed on-demand here.
Corkery said that given the public’s reliance on pharmacy retailers like CVS for pandemic and health related needs, shoppers have begun to consolidate their trips and venture into the household category while shopping.