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Dan Ochwat

Executive Editor


October 2020

Store Brands in the Wild received a direct mail piece dedicated to the flagship store brand that showcases the depth of the line and has two big coupons
Store Brands in the Wild visits a Walmart to see how it merchandises its private brand apparel

September 2020

Store Brands in the Wild spots new own brand from Walgreens near competitor’s merchandising, plus candy at Casey’s
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October 2020

The chain’s Own Brands team hopes to reach 30% market penetration in the next few years — if the last year is any indication, they should get there

The retailer launched its sixth look at food trends for the year ahead, highlighting many of its private brand products in the mix

The new energy drink provides consumers with a sugar-free energy drink option

The two-day event drove record business for third-party platform sellers, per Amazon, and saw its Echo Dot and other electronics sell well

The Fresh to Table concept shops will feature its Bowl & Basket, Wholesome Pantry own brands, while offering ready-to-eat or ready-to-cook meals that can be ordered through in-store and digital experiences

Matt Caldwell steps into a managing director role at the packaging and branding agency that works with many store brands; Phil Jones fills his position

More than 50 new Simple Truth Plant Based products to come, including a new meat-free Emerge chicken product and non-dairy ice creams and cheeses

Grocer announced it will donate more than $1 million to go toward 32 food banks throughout the midwest

Bob Pamer previously served as the company’s EVP, chief procurement officer before retiring; he now oversees the largest wholesale grocery company in the United States

Bill Barton will oversee the discount furniture retailer after heading up California Closets for more than a decade

Monopy, a private brand supplier in the bath department, won vendor of the year in the home decor category, an arena the retailer is taking more seriously of late

The product looks to fill a void found among foodservice operators and is available for private brand production

TJ profiles four soups found in its stores now as the weather begins to cool

To go along with other holiday promotions from Target and Walmart, three new surveys foresee more Prime Day spending this year than before

TXB CEO Kevin Smartt talks Kwik Chek’s change to TXB and how merchandising, including private brands, is a big reason why

The store brand now features a line of food for active dogs called WholeHearted Active Performance

The organic and natural foods retailer has launched a promotion to give away 10 prize packs a month to people uplifting their communities

Tessemae has launched four new vinaigrette dressings that have global flavors and packed with superfood ingredients to support healthier lifestyles

Retailer partnered with designer John Derian for an inspired collection of home goods for Halloween; famed toy retailer FAO Schwarz launching 70 exclusive toys at Target

Products previously were only available for foodservice, but during the pandemic the branded and private brand products help boost poultry supply in stores

Former Walmart CEO shares the value of store brands, former commissioner of the FTC talks antitrust

The affordable, clean-ingredient lines get reintroduced this month with a more modern look and new products

Digital sales and a pursuit of private brands will push the retailer’s resurgence going forward

COVID-19’s impact on food safety and the supply chain headlined topics discussed at the first day of the PLMA's virtual Washington event

As part of the rebranding, the convenience chain has begun updating own brand packaging found in some Kwik Chek stores now

A new digital guide has information on specific species and more; the MSC will be sharing education over its social channels all month long for National Seafood Month

Twang Partners returned its Hot Pickle Flavored Salt after it first launched in 2014, and it is available to retailers looking to add it to a private brand line

Ted Decker has been promoted to president, COO, responsible for all store and online merchandising

More than 200 store brand items at the commissaries are being sold at 20% until Oct. 25

WISE, Store Brands recognize top female executives in the industry, to be honored in virtual event Nov. 12

Living Ecology’s facility will help INW add allergen-free fruit bars to its portfolio

Midwest retailer will be using the RangeMe platform to source new private brand partnerships and products for next year

The 2020 calendar includes 24 mini bottles of exclusive wines sourced by the store brand team that can be previewed at

New logo, branding reflects the more contemporary shopping experience the retailer has made steps to provide in the last year, new own brand packaging to come in October

September 2020

The retailer unveiled a look at a new store design that is synced to the Walmart app for a more omnichannel experience

Automated, digital marketing platform can help retailers with own brands and CPGs leverage products inside recipe content

Highlighting National Seafood Month, the retailer went fishing for waterfront Bistro wild-caught shrimp to affirm it's responsibly sourced

A new protein powder, almond oil is available for retailer partnerships on private label

The association has set a date and released new details around its virtual, international trade show

Company named its downtown Chicago location its headquarters, as the group looks to become a standalone company

Amazon is gearing up for its Prime Day event Oct. 13-14 and it will feature ways to save on its store brands

Retailer is donating 500,000 meals to the St. Louis Area Foodbank

Partnerships with new farmers will extend the Carrefour Bio brand into organic pasta and more

CEO Giles Hurley announced a large growth initiative on the retailer's 30-year anniversary

Fair Trade USA is bringing awareness to drinking fair trade coffee on International Coffee Day Sept. 29, and many private brands are working with the association

The gas station is awarding one grand prize winner free pizza for a year

Unique to the partnership, Sephora’s Beauty Insider loyalty members will earn points and have access to promotions via Instacart orders

Andrew Wundrock has been promoted to the position, a veteran of the company for more than 25 years

Now through late October, Stop & Shop is offering 36 pumpkin- and apple-inspired products under its Limited Time Original collection

The retailer has launched the “Climate Pledge Friendly” program that certifies products on the site as more sustainable or more efficient to ship

A total of 43 retailers were named winners in its 2020 International “Salute to Excellence Awards"

Romika Wells takes on the role of overseeing recruitment, training and building culture within the company, she actually interned at the company and her mother worked there 42 years

New facility will add 130 million pounds of capacity in soft non-chocolate candy from the contract and private brand producer

The reuse platform is now available in every ZIP code in the 48 contiguous American states online with physical locations and store brand support to come

After two years in the making, new clothing line launches with versatile, modern looks

The retailer’s podcast and new product posts highlight a host of pumpkin-themed items hitting shelves

The 25-year-old promotion distributes coupons for a free Slurpee to police officers to hand out to children who earn them by doing good deeds

Island Pacific Supermarket introduces its Island Pacific Select line, beginning with four flavors of thin banana chips

The company will debut its first fat-tire bike and three new sustainable shoes under its REI Co-op Brands label

A new study from Mercatus and Incisiv estimates the impact of COVID-19 will extend dramatically to online grocery over the next five years

The grocer’s private label Berry Chantilly Cake is on special this weekend for Amazon Prime members

Retailers, manufacturers leverage the AI tool to activate digital campaigns based on weather’s influence on consumer behavior and more

The Instagrammer behind the account Trader Joe’s Food Reviews put together a cookbook that uses her favorite Trader Joe’s products

Walmart has partnered with two new companies on tests; Amazon has earned FAA certification

Nov. 4 marks the day the range of calendars will be available in stores, including a new one dedicated to its line of hard seltzers and pet treats

The two-day learning sessions will take place Oct. 27-28 online for the first time

Collaborative group will work together to define ways to make plastics more sustainable throughout the supply chain

PlantX will open first location in San Diego in December, including private brand product and more from Canadian plant-based company Vegaste Technologies

Free webinar brings together top industry minds to discuss how private brands are thriving today and what can be expected in the years to come

The analytics firm consumers paying more than 4% more on popular grocery items last month due to a dip in items sold on promotion

Private Selection saw sales increase by 17%, Simple Truth gained by 20% during the quarter

2019 Workforce Diversity Report outlines the gender and diversity breakdown of the retailer now, including leadership positions, and goals going forward

Brick Meets Click/Mercatus survey shows e-commerce U.S. grocery sales down nearly 20% compared to June’s peak, but the results are still way up year over year

A PLMA Live! broadcast celebrates the 2020 Private Label Hall of Fame inductees

UrthPact developed the new compostable straws with another bioplastics company Danimer Scientific and wants to cut into the 142 billion plastic straws produced annually in the United States

Mansfield-King is a fast-growing company in the men’s grooming market, adding to the PLZ family of branded and private brand aerosol products

Three designers are incorporating Lowe’s store brand home decor into their New York Fashion Week shows, and the items are now available

British retailer is working with X-Rite and Pantone on a platform that helps print specialists manage consistency in its store brand packaging

Of the more than 4,800 that applied, Walmart invited 850 manufacturers to pitch their products virtually Oct. 1, both branded products and private label suppliers will pitch

The products come from emerging brand Kosterina, selling exclusively to select Whole Foods markets in the U.S.

The premium line of products under the store brand will launch this fall, as Target rolls out 600 new products under its $1 billion flagship brand

The annual effort includes in-store and virtual demos and classes that will feature some of the retailer’s store brands

Vincent Timpano will oversee the U.S. subsidiary, Lassonde Pappas and Co., one of the largest producers of store brand shelf-stable fruit juices and drinks in the United States

Ongoing safety concerns of COVID-19 in Europe and the Netherlands has caused the PLMA to cancel its “World of Private Label” trade show with details on a new virtual event coming this week

The company has tapped digital marketing and analytics companies to enhance its ability to present customized offers

Ocado’s online platform will offer more than 6,000 M&S products, including its Remarksable Value line, putting the online retailer at more than 50,000 products offered

The discount banner sells Kroger’s private brands Simple Truth, Kroger and Private Selection and operates 48 stores in the Midwest

A new Nourishing our Neighborhoods program is filling up refrigerated vans to transport foods to communities in need

The convenience chain has made its pizza and more than 100 products available for curbside pickup at nearly all of its more than 2,000 stores

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