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01/24/2022

Tops spotlights organics for the new year

The retailer carries more than 4,000 organic products, including items from its Full Circle own brand. Retailer also kicked off its register campaign benefiting food banks.
Dan Ochwat
Executive Editor
Dan Ochwat profile picture

Tops Friendly Markets highlighted some key own brand items to help shoppers keep up on their New Year’s resolutions.

Knowing that a lot of resolutions reside  in eating healthier, Tops said it has more than 4,000 natural and organic offerings at the Tops Natural and Organics Market, also available online at topsorganics.com, including certified organic, gluten free and minimally processed products all in one location. Tops specifically highlighted its Full Circle brand of organics with popular items being vanilla almond granola, quinoa, rice cakes, roasted red pepper hummus, salsa, blue corn chips and coconut water.

Based in Williamsville, N.Y., Tops Markets currently operates 160 grocery stores in New York, Pennsylvania, and Vermont, including five that are run by franchisees. The company prides itself on its fresh produce through local partnerships with more than 200 local farmers. Tops said is supports product grown by New York State farmers who adhere to the New York State Grown and Certified program’s requirements, which includes verification of safe food handling practices and participation in environmental sustainability programs which ensures you have the freshest and safest farm to table products for your family.

Starting the year off right, Tops also kicked off its Check Out Hunger register campaign, running Jan. 23 - Feb. 12, helping to raise money for local food banks. 

The annual campaign has helped raise nearly $5 million for food banks since 2006. This year’s campaign began with a $20,000 donation from the Lisa Miller Cutten Foundation to benefit FeedMore WNY, a nonprofit that provides nourishing food throughout Western New York.

Shoppers also can buy Full Circle organic products and anything else in stores and when checking out donate $2, $3 or $5 to support a local food bank. The retailer is working with nine different food banks in the area.