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01/27/2022

SPINS acquisition bolsters wellness data capabilities

The data company has improved its omnichannel data for the wellness category through an acquisition that comes with a deep look at Amazon.
Dan Ochwat
Executive Editor
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Wellness-focused data company SPINS has acquired a retail analytics provider and has improved how it can provide omnichannel data for retailer partners, including private label.

The Chicago-based company said consumers are prioritizing wellness and its data fills blind spots that retailers can leverage to get a full view of shopping habits in the category.

“SPINS Omni-Intelligence gives retailers a crystal ball to identify never before seen products and immediately capture their attributes to inform their positioning in the eyes of consumers,” said Dawn Valandingham, head of retail for SPINS in an interview with Store Brands. “SPINS is now, more than ever, giving retailers the most extensive view of the market and allowing them to have their finger on the pulse of the most ‘early-stage market trends’ as they make decisions on merchandising which includes private label.”

Part of this improved capability, according to the company, is through a recent acquisition of Chicago-based ClearCut Analytics, which provides retail analytics and has a focus on Amazon data.

“SPINS is now, more than ever, giving retailers the most extensive view of the market and allowing them to have their finger on the pulse of the most ‘early-stage market trends’ as they make decisions on merchandising which includes private label.”
Dawn Valandingham , head of retail for SPINS told Store Brands

“The decision for ClearCut to join the SPINS family was an easy one. Both companies share an entrepreneurial spirit, value candid collaboration, and aspire to learn as we grow," said Patrick Mclaughlin, co-founder of ClearCut Analytics. "It has been exciting to watch the ClearCut team settle in and excel in their new roles at SPINS. The number of brands and retailers using ClearCut data is growing daily and is having a positive impact on all sizes of business."

With billions of dollars in e-commerce and Amazon sales data analyzed, ClearCut's intelligence delivers actionable insights into today's complex retail marketplace to power successful product innovation, optimize cross-channel performance, and outmaneuver an expanding set of competitors. Beyond its technology, ClearCut's team of experts ensures companies are equipped with a roadmap and partner for success in the digital era for consumer goods.

"SPINS acquired ClearCut in summer of 2021 and we've begun rolling out joint solutions which will become ever more closely integrated. The decision to add ClearCut to the SPINS family made sense as both companies are mission aligned and accelerated the omnichannel solutions our customers need," said Jay Lovelace, chief commercial officer, SPINS. "Omni-Intelligence is a major part of the discussions our sales force is having today, and SPINS has the strongest solution in the industry to meet brands and retailers' needs."