Confitex calls for third-party verification in leakproof underwear category
Confitex, a manufacturer of absorbent textile technology and producer of branded and private brand period-proof and leakproof underwear for men and women, is calling on industry substantiation of products in the small but growing category.
The company based in Auckland, New Zealand, released comments asking for the unregulated sector to have products backed by third-party verification to protect consumers. CEO Christine Arden released a statement saying, “We believe in the environmental benefits of period pants and we want the sector to succeed — but we're concerned that the failure of some brands to deliver on their promises will dent the credibility of the entire category. It's literally the wild west, in that anyone can claim anything.”
She continued: "A number of industry players have suggested the sector requires regulation for the protection of consumers. In particular, we back the call for companies to seek third-party verification for their marketing claims — and publish the results openly so consumers can make an informed choice."