Non-foods & General Merchandise

The retailer rolls out a new approachable private brand for DIY home improvement sector

The retailer’s latest store brand includes bedding, sheets, blankets as well as some bath items like towels, shower curtains

The liquid toppers enhance pet foods with nutrients and taste and can be customized by the retailer

New own brand collection under its Nordstrom Made private label aims to reflect what the LGBTQIA community looks for in fit, styling of a gender inclusive line

The company, which recently filed for Chapter 11 bankruptcy protection, has unveiled its Linden Street brand, focused on casual bedding styles and craftsmanship

The Designer Dress Collection is the first time Target’s owned brands division collaborated on an exclusive all-dress line

The retailer has introduced eco-friendly toothbrushes and flossers under its Walgreens brand and expanded distribution of its Complete Home line of compostable tableware

Walgreens’ toilet paper expert discussed the run on TP, how own brands benefitted

Walmart ranked as the retailer most shopped for cat litter with 37% of consumers surveyed having purchased there in the last 12 months

Ranir acquires Steripod and will slowly integrate the company's products into its portfolio over time

Private brand diapers now account for 15% of online diaper sales after growing 72% over the past year

Survey finds that many male consumers are most interested in tinted moisturizer, concealer and coverup