Non-foods & General Merchandise

Walmart ranked as the retailer most shopped for cat litter with 37% of consumers surveyed having purchased there in the last 12 months

Ranir acquires Steripod and will slowly integrate the company's products into its portfolio over time

Private brand diapers now account for 15% of online diaper sales after growing 72% over the past year

Survey finds that many male consumers are most interested in tinted moisturizer, concealer and coverup

Report says retailers are increasingly investing in store brands in the segment because of consumer demand for a newer, more innovative product selection

The fastest-growing categories in private brands are clearly innovating with distinctive products, meeting consumers’ needs and capitalizing on current trends

Private brands still dominate value-driven categories but have more growth potential in underdeveloped segments such as pet products and personal care, say retail analysts

Retailer describes Ophelia Roe line as ‘first-of-its-kind, curated, trend-forward’ apparel that mixes and matches patterns and styles

The natural line is available in wet and dry options.

Natural, organic and earth-friendly brand comprises 100-plus SKUs, with more to come.

Retailer is relying on private brands to meet changing consumer preferences

Products will be available for a limited time and span a wide number of categories.