Non-foods & General Merchandise

Report says retailers are increasingly investing in store brands in the segment because of consumer demand for a newer, more innovative product selection

When it comes to enhancing their looks, women and men are looking to the greenery

The fastest-growing categories in private brands are clearly innovating with distinctive products, meeting consumers’ needs and capitalizing on current trends

Private brands still dominate value-driven categories but have more growth potential in underdeveloped segments such as pet products and personal care, say retail analysts

Retailer is relying on private brands to meet changing consumer preferences

Retailers can bolster store brand activity by offerings products that are eco-friendly and affordable

​​​​Consumers want foods that not only feed their furry kids, but also offer wellness benefits.

Retailer describes Ophelia Roe line as ‘first-of-its-kind, curated, trend-forward’ apparel that mixes and matches patterns and styles

The natural line is available in wet and dry options.

Natural, organic and earth-friendly brand comprises 100-plus SKUs, with more to come.

Retailer focusing on better connecting with younger customers

Products will be available for a limited time and span a wide number of categories.