Non-foods & General Merchandise

Private brand diapers now account for 15% of online diaper sales after growing 72% over the past year

Survey finds that many male consumers are most interested in tinted moisturizer, concealer and coverup

Report says retailers are increasingly investing in store brands in the segment because of consumer demand for a newer, more innovative product selection

The fastest-growing categories in private brands are clearly innovating with distinctive products, meeting consumers’ needs and capitalizing on current trends

Private brands still dominate value-driven categories but have more growth potential in underdeveloped segments such as pet products and personal care, say retail analysts

When it comes to enhancing their looks, women and men are looking to the greenery

Retailer describes Ophelia Roe line as ‘first-of-its-kind, curated, trend-forward’ apparel that mixes and matches patterns and styles

The natural line is available in wet and dry options.

Retailer is relying on private brands to meet changing consumer preferences

Natural, organic and earth-friendly brand comprises 100-plus SKUs, with more to come.

Products will be available for a limited time and span a wide number of categories.

Retailer focusing on better connecting with younger customers