Non-foods & General Merchandise

The OhGood! line of vitamins and health supplements is found exclusively at the discount retailer, with additional products available at select locations.

In partnership with thirteen lune, JCPenney is expanding its in-store beauty installation nationwide following a pilot program last fall.

DoorDash users can now browse the Ohio-based retailer's inventory of items spanning several categories, including from private brands like Broyhill.

The retailer's new exclusive assortment includes office chairs, desks, benching solutions and more from Branch.

Target's exclusive collection with the toy maker will hit shelves in October, coinciding with FAO Schwarz's 160th anniversary.

Kohl's private brands will now offer clothing options for adults with disabilities, joining the retailer's inclusive options for children.

The wholesale club has revealed its list of Top 10 Toys exclusive to the retailer, as well as unveiling its first collection of toys from the Berkley Jensen label.

Lowe's customers can have faster access to the products they need this fall when ordering through Instacart.

Pet parents will have no shortage of items to choose from this Halloween, with the retailer's annual Bootique collection featuring more than 440 items.

The leading beauty retailer credits the gains to the resilience of the cosmetics category and the impact of new additions to its inventory.

Store Brands sat down with private brand consultancy Daymon to examine how shoppers are relying on private brands for back-to-school snacks and supplies as inflation continues to be a factor for consumers.

The Midwestern retailer is searching for new and diverse suppliers for its inventory of private label and exclusive products.