Non-foods & General Merchandise

Private label pet food producer PetDine continues a strong year by launching a soft chew for cats, adding to the company's portfolio.

Private brand producer has expanded in Arizona, enabling it to grow its output of wet wipes in a variety of pack sizes.

Kroger Co. releases its 2021 ESG Report, touting commitments to people, the environment, and systems.

Dove has launched a Walmart-exclusive line of baby products aimed at multiracial, high-melanin features.

Lids and the Super Bowl champion quarterback have partnered for an exclusive line of hats through Wilson's 3BRAND.

Target has announced its annual Bullseye's Top Toys list, along with exclusive merchandise ahead of the holiday season.

The two Texas brands have announced a collaborative clothing line for outdoor activities like fishing.

The Private Label Manufacturers Association's annual Private Label Trade Show is planning its in-person return with an emphasis on kitchenware and prepared food.

The collection of men’s and women’s clothes aim to be expressive but built for any occasion.

Apparel expects to be a big category for the back-to-school season, as Walmart ramps up its own brands and exclusives, including special colorways on items with tween brand Justice.

The owned brand Thereabouts factors in kids with disabilities and more, marking its ninth private brand launch this year as it battles back from bankruptcy.

The latest store brand launch — Squared Away — includes products to help organize a dorm room or home. The retailer tied the brand to a campaign reaching college students, including a 3-D virtual room organizer tool.