Non-foods & General Merchandise

Apparel expects to be a big category for the back-to-school season, as Walmart ramps up its own brands and exclusives, including special colorways on items with tween brand Justice.

The latest store brand launch — Squared Away — includes products to help organize a dorm room or home. The retailer tied the brand to a campaign reaching college students, including a 3-D virtual room organizer tool.

The limited-time, exclusive launch of the retailer-themed board game hits stores and online in August.

Manufacturer of pet food and treats, Alphia, looks at how much shoppers spread out among various shopping channels and how retailers differentiate through store brand products.

The Weekend Soul brand joins an expanded assortment of apparel online and in stores this summer, the largest the retailer has had to date.

Retailer added a premium line to its newly developed WholeHearted store brand and developed an exclusive brand with Tyson Pet Products.

Retailer launched streamer devices under its onn. brand, which Walmart told Store Brands was first developed as an industry disruptor to simplify electronics.

The women’s apparel owned brand has been extended into a men’s line of athleisure items, adding to the retailer’s barrage of private brands to hit stores in the last six months.

The July rollouts join three spring launches, totaling six new private brands in five months.

Gap Home — which encompasses more than 400 products — will be sold exclusively at Walmart, kicking off a multi-year partnership between the iconic retailers.

In time for wedding season, the retailer created a way for shoppers to design their own debi lilly flower collections online to fit their big day.

The Ryegrass women’s collection is the fifth private brand in apparel to launch in the last six months.