Meal Solutions

Why food retailers have an exciting growth opportunity in private brands to help answer the what's-for-dinner question

List of winners features retailers taking advantage of their own brands

The fastest-growing categories in private brands are clearly innovating with distinctive products, meeting consumers’ needs and capitalizing on current trends

For years, Publix Super Markets has drawn a massive following for its fried chicken, which it sells in its deli department as a private brand

‘It's one of the perks that helps persuade shoppers to dish out $60 or $120 for a membership every year,’ according to CNN Business

After choosing the fish and sauce, customers cook the meal at home in an oven-safe bag.

Meal kits designed to feed two people and come in four flavors

Retailer partnered with Italian Trade Agency on 40 ‘authentic’ products

Recipes developed by retailer's in-house chef

More than 100 ready-to-heat meal components with ‘trend-forward, globally inspired flavors’ can help customers build a meal in minutes

Options include pre-portioned cooking kits, kits to accompany the grocers’ rotisserie chicken, and ready meals that can be heated and served in less than 15 minutes

West Des Moines, Iowa-based chain reaches for a bigger share of $2.2 billion meal kit business