Meal Solutions

Why food retailers have an exciting growth opportunity in private brands to help answer the what's-for-dinner question

List of winners features retailers taking advantage of their own brands

The fastest-growing categories in private brands are clearly innovating with distinctive products, meeting consumers’ needs and capitalizing on current trends

For years, Publix Super Markets has drawn a massive following for its fried chicken, which it sells in its deli department as a private brand

After choosing the fish and sauce, customers cook the meal at home in an oven-safe bag.

‘It's one of the perks that helps persuade shoppers to dish out $60 or $120 for a membership every year,’ according to CNN Business

Meal kits designed to feed two people and come in four flavors

Retailer partnered with Italian Trade Agency on 40 ‘authentic’ products

Recipes developed by retailer's in-house chef

Options include pre-portioned cooking kits, kits to accompany the grocers’ rotisserie chicken, and ready meals that can be heated and served in less than 15 minutes

More than 100 ready-to-heat meal components with ‘trend-forward, globally inspired flavors’ can help customers build a meal in minutes

West Des Moines, Iowa-based chain reaches for a bigger share of $2.2 billion meal kit business