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07/14/2021

P&G engages the senses with exclusive body care launch at Target

Exclusively sold in Target stores and at Target.com, Procter & Gamble crafted a unique-looking line of lotions and body washes for the retailer under the Quiet & Roar name.
Dan Ochwat
Executive Editor
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With its spacy and mind-altering look, Procter & Gamble has rolled out Quiet & Roar exclusively for Target and Target.com. 

The line of body washes, scrubs and lotions are described as being multi-sensorial products, with scents developed to engage a user and incorporating essential oils to quiet the mind and soothe the soul, as the Cincinnati-based CPG describes the product.

The products are free of parabens, phthalates and dyes and all Quiet & Roar items are PETA-cruelty free. 

P&G said the items target younger shoppers, reporting numbers from the American Psychological Association that demonstrate 91% of Gen Z American suffer from anxiety. P&G said Quiet & Roar is designed to help younger shoppers searching for proactive wellness products. 

“We believe when you have the mental space to be the best version of yourself, you can give your best to the world and that all starts with how you take care of your body,” said Isabel Pimentel personal care brand vice president at P&G. “Creating mental space requires freeing our minds from the noise of everyday stressors and shifting our energy to soothe our soul. At Quiet & Roar, we are committed to creating products that engage your senses to help ease your mind while caring for your body.”

The body washes, lotions and scrubs are designed to engage the consumer’s senses in the following varieties:

  • Relax features a blend of lavender and spirulina;
  • Renew features lemon blossom and mint
  • Awaken features peach and green tea;
  • Soothe features coconut and banana milk; and 
  • Revive feature pineapple and kiwiberry. 

All of the products retail for $8.99 at Target and on Target.com.