Walmart’s ramping up its back-to-school offerings by striking two exclusive deals with retailers targeting young shoppers — Justice and Bubble.
The retailer has already expanded its own brand apparel and uniforms, as well as school essentials through its Pen + Gear line, for BTS. It’s also been extremely active in apparel over the past few months and years, adding more than 1,000 national fashion brands and relaunching private brands Time and True, Terra & Sky, Wonder Nation and George, and launching the elevated store brand Free Assembly.
Other exclusive partnerships include Champion and now Justice, a popular tween brand that will have exclusive, signature items in 2,400 stores and at walmart.com. The line encompasses more than 140 fashion, jewelry and accessories, bedding, bath products, backpacks, stationery and tech accessories. A Walmart spokesperson said the retailer is the exclusive brick-and-mortar retailer for Justice’s tween apparel and Walmart will offer colorways on key items across the assortment only available at Walmart.