Walmart’s gearing up for a “back-to-in-school” season, anticipating a more normal season as more schools expect to resume in-person learning. The retailer has launched tools for teachers and new store brand products for parents.
Part of the launches include planners and calendars from its private brand Pen + Gear. The brightly designed monthly and weekly planners can help both students and teachers plan their days. There are also folders and other school essential items under the store brand available.
For younger kids, Walmart’s positioning its exclusive Crayola’s Colors of Kindness pack of crayons, a pack of 24 crayons with soft hues and new names like “A Warm Hug Oatmeal” and “Peace of Mind Cool Mint."