The single-serve beverage is a coffee or cocoa that comes with a cap of toppings; the private label producer is launching it first under its branded Café Caps name.
The Facebook live shopping event features Ree Drummond, influencer behind The Pioneer Woman, and her daughter, presenting exclusive products from their exclusive line at Walmart.
The study from Inmar Intelligence also found that 86% of U.S. shoppers are buying private brand products to save money, impacting the store they choose.
The retailer has returned its limited-edition ice cream flavors, adding two new ones to the roster, and has a line of limited snack mixes for the summer.
