Daymon
While a very recent innovation, launched in April, Daymon’s Supplier Portal is an online interface for retailers looking to build brands and get them out to market quickly that could have long-standing impact.
Kyle Patterson, vice president, at Stamford, Conn.-based Daymon, said the company began a phased launch approach to “enhance the ability for both existing and prospective clients, the unique ability to relay capacity, credentials, contacts and collateral in a way that enhance the markets’ ability to drive private brand forward.”
He added that the company had been digitizing this type of information more than a decade ago in a searchable database, but “what we lacked was a direct way for our manufacturer base to communicate those needs in a succinct and direct way to the market we influence, both domestic and globally.”
The supplier portal created direct access, and a manufacturer, importer/exporter or agent’s interests can readily begin the communication process with like-minded customers to increase speed to market and open up business building opportunities that otherwise might be difficult to capture and route.
“Through Daymon’s significant investment in technology, resources and training, we have streamlined access to this information, increased the speed in which we can react to various business needs and will further enable business partners the opportunity to individually matchmake opportunities that are in line with an organization’s needs and wants,” Patterson said.
ECRM
Trade shows were postponed. Companies instituted travel bans. Plant visits were canceled. How suppliers and retailers interacted changed mightily during the pandemic. It was especially difficult for retailers to meet new suppliers.