Marketing Tactics

The brand marketing and retail intelligence organization presents Path to Purchase Live Nov. 1-3 in Orlando — the first in-person event for retailers, marketers and retail leaders in two years.

Jennifer Saenz joins the company from PepsiCo and will oversee the Own Brands division.

The discounter aims to make summer cookouts more affordable, pricing a slate of cookout staples to be 30% less than the national average spend on a cookout.

The company said it is a BPI-certified lid that works with leading brands of single-serve coffee makers.

The retailer launched a clever campaign that gives away limited prize packs of store brand products if a weekend gets rained out this summer.

For the second time, Walgreens has partnered with Uber, this time on delivery of essential items and more, joining delivery deals the retailer has made with Instacart, DoorDash and Postmates.

Retailer launched streamer devices under its onn. brand, which Walmart told Store Brands was first developed as an industry disruptor to simplify electronics.

Retailer released six videos that spotlight foods and beverages from six countries only available at the retailer.