More than 1,200 products across the bed, bath and kitchen categories, Simply Essential is the third owned brand to launch this year and brings a value line to the retailer.
Martha Hale, Imperfect Foods chief merchandising officer, discusses with Store Brands the company’s business model and how store brands will help it be a full-service grocer.
Among the programming added to the virtual trade show will be a panel discussion about what retailers want from store brand suppliers, moderated by SB executive editor Dan Ochwat.
The packaging, an upgrade of an earlier version, can be used for specialty food and snack items, pet treats, nutraceuticals and other non-coffee products.
This month, Store Brands takes a deep dive into the coffee and tea categories, where private label maintains a strong position relative to national brands.
The ingredients company has released its Taste Trends report, identifying seven broad trends and shares unique products and flavor learnings within each trend.
