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06/17/2021

Path to Purchase Institute debuts in-person event this November

The brand marketing and retail intelligence organization presents Path to Purchase Live Nov. 1-3 in Orlando — the first in-person event for retailers, marketers and retail leaders in two years.
Dan Ochwat
Executive Editor
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For the first time in two years, the Path to Purchase Institute is hosting a live, in-person event, bringing brand marketers, retailers, and industry leaders together for an education-based and networking event called Path to Purchase Live.

The event is Nov. 1-3 at the Hyatt Regency Grand Cypress in Orlando. Educational sessions will include an opening keynote and presentations on sustainability, driving conversion in-store and online, pandemic leadership lessons from Path to Purchase Institute Hall of Fame members. The day will also include roundtable discussions and a retail executive panel on what retailers are looking for in a brand partnership.

Additionally, a special Adult Beverage Marketing Forum with a keynote and sessions focused on the omnichannel landscape will be hosted.

The Path to Purchase Institute is a sister organization of Store Brands, under the EnsembleIQ range of brands that includes coverage of private label and private brands at retail.

The Path to Purchase Live event is open to agencies and solution providers looking to present case studies and research in partnership with brands and retailers — and to demonstrate their capabilities at digital “Activation Stations.” The entire community will be provided with ample opportunities to network in person through an opening night welcome reception, breakfast and lunch gatherings, and the all-new Institute Omnishopper Awards dinner — immediately followed by a celebration afterparty.  

On the second day of the event, specific case studies of select successful 2021 activations will be presented by brands, retailers, agencies and solution providers through a “Creative Marketing Showcase,” too. The event will conclude on day three with a presentation of original research, based on a survey of industry executives, benchmarking spending by marketing activity, sizing the overall market and exploring spending by tactic.

Event registration is open at PATHTOPURCHASELIVE.com. All Access admission packages include meals, access to the educational sessions, networking events, receptions, an attendee-only hotel room rate and key digital content. The Path to Purchase Institute is a brand marketing insights, intelligence and networking provider and member community serving product manufacturers, retailers, agencies and the entire ecosystem of solution providers throughout the path to purchase. For more information about the event and partnership opportunities, contact Eric Savitch, Brand Leader, Path to Purchase Institute, [email protected]