Marketing Tactics

Retailer expanded its Climate Pledge Friendly program, making more third-party certified approved products available to buy and increasing certifications. Amazon also invested in new renewable energy sources.

In this in-depth feature from the April issue, see how retailers are using their store brand packaging to lead the way in sustainability.

No7 Beauty will be the umbrella company within Walgreens Boots Alliance under which all of the company’s owned beauty brands will be collected.

Home and personal care product manufacturer Radienz Living is rolling out two new products meant to expand its sustainable product offerings.

On the heels of Nestwell and Haven, the home store’s CMO Joe Hartsig discusses the chain’s transformation and how it is strategically tied to a host of stylish new owned brands launching month by month this year.

Loom + Forge is meant to strengthen JCPenney's status as a leading home destination, offering products across indoor and outdoor décor, bedding, bath, window coverings and tabletop products.

For its exclusive Designer Dress Collection, more than 70 original designs launching this spring, the retailer tapped emerging designers Chrisopher John Rogers, Alexis and Rixo.

The retailer conducted a survey that said Americans seek a tranquil bathroom experience, inspiring the Haven line of bath products, the second of eight owned brands to launch this year.