Marketing Tactics

Store Brands in the Wild views ads on Instagram that tout the limited-time Hilton Carter collaboration.

The company opened a 7,000 sq. ft. customer collaboration center and has unveiled a rebranded logo to honor its 25th year in business.

In time for wedding season, the retailer created a way for shoppers to design their own debi lilly flower collections online to fit their big day.

The Ryegrass women’s collection is the fifth private brand in apparel to launch in the last six months.

CEO Hal Lawton presented the surprise donation during Lambert’s exclusive performance for the retailer’s Neighbor’s Club members.

Store Brands talks with Bill Boltz, Lowe's executive vice president of merchandising, about its recent curation-based programs and the acquisition of Stainmaster.

In addition to publishing its annual Serving Others report, the retailer announced that Denine Torr has been named its new vice president of corporate social responsibility and philanthropy.

Innovative store brand kettle chips, exclusive steaks, Italian sodas and more headline a roster of items geared just for the summer.