As consumers have been renovating and improving their homes more during the pandemic, Lowe’s has been actively promoting its private and exclusive home goods to inspire shoppers, as well as its tools and products that help DIY and professional customers get a job done.
The company says its striving to provide a “Total Home strategy” for its shoppers, and in just the last few weeks the company has rolled out several initiatives that fit this goal.
On the private brand side, the company announced it acquired the Stainmaster brand, a leader in flooring that was an exclusive with the company but can now be expanded throughout its store. The retailer also has own brand furniture, faucets, cabinets, accessories, decor and a range of products through its allen + roth, Project Source and Harbor Breeze brands. The brands have been featured this month in a new Lowe’s House of Curators program, teaming up with fashion leaders for special product curations and exclusives, and another program called The Lowe’s List for Innovation, a curated list of 60 top-tier products that earn a stamp of approval from the retailer as products that go above and beyond. Exclusive products featured in the first innovation list include HGTV Home by Sherwin-Williams Everlast, a one-coat paint and primer, a Whirlpool Washer with 2 in 1 Removable Agitator, and Flex Power Tools with battery-powered technology.