West Liberty Foods has cut the ribbon on a new customer innovation center and unveiled a new logo to reflect its technologically advanced business.
The meat and poultry producer for private label in West Liberty, Iowa, opened a 7,000 sq. ft. innovation center in Bolingbrook, Ill., dedicated to enabling strategic customer collaboration and innovation. The center has development kitchens and areas for product showings, concept development, customer planning and brainstorming meetings.
West Liberty Foods is celebrating 25 years in business, commemorated by the rebranded of its new logo that will be updated on its website, social media channels and promotional materials.
“Our new logo was created with our farmer-owned heritage and commitment to sustainability in mind,” said Brandon Achen, president of West Liberty Foods. “Our story is one of perseverance and success, and our new look will carry us into the future as the modern, technologically advanced business that we are known to be throughout the food industry and beyond.”
The company will be hosting anniversary celebrations at each of its facilities in the coming months. In addition to the innovation center, the company operates a manufacturing facility in Bolingbrook.
“In the midst of the food industry’s rejuvenation post-Pandemic, this was the perfect time for West Liberty Foods to create a dedicated space for our sales team and customers,” said Achen. “We look forward to telling our story and demonstrating our commitment to partnerships in this innovative space.”