West Liberty Foods has cut the ribbon on a new customer innovation center and unveiled a new logo to reflect its technologically advanced business.
The meat and poultry producer for private label in West Liberty, Iowa, opened a 7,000 sq. ft. innovation center in Bolingbrook, Ill., dedicated to enabling strategic customer collaboration and innovation. The center has development kitchens and areas for product showings, concept development, customer planning and brainstorming meetings.
West Liberty Foods is celebrating 25 years in business, commemorated by the rebranded of its new logo that will be updated on its website, social media channels and promotional materials.