Marketing Tactics

Store Brands is hosting a webinar with thought leaders from IRI, Solutions for Retail Brands and Mold-Rite Plastics on how retailers and companies will need to adapt to a new consumer behavior as COVID-19 diminishes.

The retailer is putting a Save Water logo on packages of toothpaste, soap and more in honor of Water Conservation Month.

The Socati Formulations division will offer a full concept-to-market service for companies building products with customized cannabinoid ratios and trendy functional ingredients. 

Store Brands in the Wild visits the chain to see beautiful merchandising for its newly launched VRST brand and all of its own brands.

The Walmart Paint Finder tool is an interactive video similar to the retailer’s recent Walmart Cookshop, and it puts its private label Color Place brand front and center.

The latest offering in its private brand wine portfolio is Kalyana, a line of three wines from California, certified and produced via a range of sustainable techniques.

Plant Based Foods Association and Good Food Institute report that plant-based food sales grew by 25% throughout the United States.

Products that are certified through third-party organizations now get a Sourced for Good seal to assist Whole Foods shoppers looking to buy responsibly sourced items.