Target’s $2 billion brand Good & Gather is adding a plant-based lineup, further establishing it as the leading consumables own brand for the retailer. More than 30 products are being released across 10 categories now and into this fall including meat alternatives, plant-based dips, spreads, creamers and more.
Last year, Target introduced a premium offering of the brand called Good & Gather Signature and this year introduced a complementary line of more than 700 sweets, treats and more under the Favorite Day name. Target first released Good & Gather in 2019 and in a year it made $1 billion and in two years earned $2 billion annually.
The plant-based addition to the own brand could be seen coming as the retailer said it has increased its plant-based offerings five-fold in the last three years. Products in the Good & Gather Plant Based lineup will include some plant-based variations of traditional Good & Gather favorites such as the meatless patties and oatmilk. Other items teased by Target are Italian-Style Meatless Meatballs, Buffalo Style Cauliflower Wings and Non-Dairy Chocolate Flavored Mousse Dip & Spread.
“Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer,” said Rick Gomez, executive vice president and chief food and beverage officer, Target. “Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we're giving guests more of what they want and making it easy for them to discover the joy of food every day.”
Most items are sold under $5 and Target said the items were crafted by Target’s internal team of food scientists and the recipes are backed with a money-back guarantee.
Some meatless items are available now but the creamers, salad dressings and other products will debut on a rolling basis this fall.