Target intros Good & Gather Signature

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Target intros Good & Gather Signature

By Dan Ochwat - 09/03/2020

As Target CEO Brian Cornell said during the company’s second quarter earnings call, the Good & Gather “flagship” brand is entering its third and final phase, adding 600 items to bring the store brand total to more than 2,000. Well, Target has released new information on those 600 products and it includes a new Good & Gather Signature line.

Target said Good & Gather is the no. 1 selling food brand at the retailer, earning more than $1 billion in sales, and the new items will debut in stores and online in the coming weeks.

New items include a black label Good & Gather Signature line of premium food and beverage products like pastas, pizzas and coffee. The premium version of the store brand will run 60 products deep, focusing on hand-crafted quality and flavor.

Other new products teased by the retailer include jalapeno avocado hummus, frozen zucchini spirals, bite-sized everything crackers, meatless burgers and more. The new products will run across dairy, coffee, deli, bread and baking, snacks, produce, beverage, meal essentials, and frozen foods, demonstrating a pretty in-depth addition to the brand’s assortment.

Good & Gather first launched in September with 650 products and this final phase cements a pretty impressive first-year for the store brand.

“Food plays such an important role in our guests’ lives,” says Stephanie Lundquist, executive vice president and president, food and beverage, Target. “And now, as guests are eating and cooking at home — and appreciating good value — more than ever, Good & Gather’s delicious, high-quality assortment and affordable price continues to set Target apart, while helping our guests discover the joy of food every day. And they’re going to love what we’re serving up this fall.”