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05/13/2021

Thrive Market creates exclusive frozen meals with Beyond Meat

The online grocer developed five meals using the plant-based meat product, building on a previous partnership offering an line of exclusive plant-based chillis.
Dan Ochwat
Executive Editor
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Thrive Market is teaming up with branded plant-based meat company Beyond Meat, introducing five exclusive frozen meals that feature the product and are only available to members of the Los Angeles-based healthy foods e-grocer.

The plant-based meals using Beyond Meat product include a lasagna, Shepherd’s pie, green enchiladas, red enchiladas and a bolognese pasta. The Beyond Meat product itself is available to shoppers over the platform as well, and the meal solutions join a previous plant-based chili partnership.

“We are really proud to continue expanding our partnership with Beyond Meat. We started the partnership in October 2020, with the successful launch of our shelf-stable Thrive Market Chilis made with Beyond Meat. Now with the upcoming launch of their retail items on Thrive Market, as well as the collaboration with the delicious, healthy frozen meals, we are excited to continue to work with Beyond Meat to offer our members convenient, better-for-you plant-based food options,” said Jason Bidart, senior director of merchandising, food, Thrive Market.

The frozen meals are available in a bundle of 10 to Thrive shoppers, including two flavors of each meal for $79.99. In the near future, Thrive Market will offer meals a-la-carte.

“We're proud to partner with Thrive Market to make delicious plant-based products that are better for people and better for the planet more accessible to all. Both Beyond Meat and Thrive Market have a shared commitment to using simple, plant-based ingredients without GMOs to provide consumers with absolutely great-tasting plant-based options," said Rebecca Infusino, VP of retail sales, Beyond Meat.