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05/17/2021

Aldi’s latest Fan Favorite Survey is live

The shopper survey began in 2019, asking Aldi shoppers to choose their favorite Aldi-exclusive product across several categories. This year adds new categories such as the favorite "morning meeting" product.
Dan Ochwat
Executive Editor
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For the third year, Aldi is presenting its Fan Favorites Survey, asking Aldi shoppers to vote for their favorite exclusive products from the retailer and in the process enter for a chance to win a $1,000 gift card to Aldi.

Last year’s winner was the chain’s Mama Cozzi’s Take & Bake Pizza, which was mentioned in the recent Aldi profile on new products for the summer and the retailer’s strategy ahead.

The 2021 survey went live May 17 and included some new categories such as favorite product to “stream and snack,” a category for “cult favorite,” the “morning meeting must-have,” and more. One survey participant, chosen at random, could win a $1,000 gift card to Aldi and 10 winners will receive a $100 gift card.

The Aldi survey gains a little bit of info first about how often the participant shops at Aldi and then for each category there are around eight suggested popular, exclusive Aldi products to choose from and there’s a button to pick for an item not listed.

CVS, Trader Joe’s, Albertsons and more have conducted fan favorite surveys of its own brand products to engage with loyal shoppers and learn more about its products.