The retailer is adding an on-pack claim to millions of its own brand Your Fresh Market beef products that show the items have been sourced sustainably and certified by the Canadian Roundtable for Sustainable Beef.
More than 1,200 products across the bed, bath and kitchen categories, Simply Essential is the third owned brand to launch this year and brings a value line to the retailer.
Martha Hale, Imperfect Foods chief merchandising officer, discusses with Store Brands the company’s business model and how store brands will help it be a full-service grocer.
Among the programming added to the virtual trade show will be a panel discussion about what retailers want from store brand suppliers, moderated by SB executive editor Dan Ochwat.
The packaging, an upgrade of an earlier version, can be used for specialty food and snack items, pet treats, nutraceuticals and other non-coffee products.
This month, Store Brands takes a deep dive into the coffee and tea categories, where private label maintains a strong position relative to national brands.
