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05/10/2021

Walmart Canada beef products showcase sustainable certification

The retailer is adding an on-pack claim to millions of its own brand Your Fresh Market beef products that show the items have been sourced sustainably and certified by the Canadian Roundtable for Sustainable Beef.
Dan Ochwat
Executive Editor
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a package of ground beef

Walmart Canada’s own brand of beef products under the Your Fresh Market brand are getting updated packaging to show that it has been certified sustainable.

The retailer said it will be the first in Canada to offer an on-pack claim such as this on its beef products, following its partnership with the Canadian Roundtable for Sustainable Beef.

The organization has been around since 2014, recognizing progress in beef sustainability through its CRSB Certified Sustainable Beef Framework. Walmart Canada is following the standards set by the organization to source its beef from complying suppliers and will update millions of packages to show the certification on Your Fresh Market products.

The certification looks at sustainable beef practices across five principles: natural resources, people and community, animal health, and welfare, food, and efficiency and Innovation, and the products get verified through third-party certification.

"Walmart is committed to being a regenerative company — one that works to restore, renew and replenish our planet. Offering this new line of beef patties with sustainability certification is part of our journey and a proud moment for our entire team," said Horacio Barbeito, president and CEO, Walmart Canada. "Our ongoing partnership with the CRSB helps drive the shared goal of advancing sustainability within the Canadian beef industry. Each of us can take pride in knowing that our collective actions support global sustainability commitments."

Walmart Canada sources 100% of its beef in Canada; Canadian beef producers manage and help preserve 35 million acres of native grasslands in the country. 

"Walmart Canada has been a strong partner on our sustainability journey. We're delighted that they are now showcasing the CRSB Certified label in Walmart stores across the country,” said Anne Wasko, a rancher and chair of the CRSB. “The label will help Canadians understand the sustainable practices that are used and how their food is raised, so that they can better understand how that contributes to a sustainable food system. We want all Canadians to feel confident that in choosing CRSB-certified products, they are making the right choices for themselves and their families, and for our planet, while also supporting farmers and ranchers across Canada.”