Walmart continues to highlight its own brands in fun, interactive digital programs. The latest is a partnership with characters from the Netflix show “Waffles + Mochi,” giving kids and parents a way to play online games, perform choose-your-own-adventure recipe interactions (similar to other recent digital programs) and educate children about healthy food options.
The digital experience is in collaboration with Partnership for a Healthier America and Higher Ground Productions and engages parents and kids to explore healthy cooking just like the “Waffles + Mochi” TV show does. Additionally, through May 31, shoppers at Walmart can round-up at the register to donate money to Partnership for a Healthier America and its Pass the Love campaign that helps feed food-insecure families.
The digital experience is also another partnership with eko, who it worked with on a digital paint-finder tool and a Walmart Cookshop cooking series that engaged consumers in choosing products, often own brands, to build out a dish.
The Hidden World of Waffles + Mochi digital adventure includes recipe builders where parents and kids can choose between products, such as a highlighted store brand rice or pre-cooked chicken sausage item, video clips from the show and games to play. When kids complete activities they earn badges that offer a donation from Walmart to the PHA and Pass the Love.
“We’re excited to work with PHA and Higher Ground Productions to bring the world of Waffles + Mochi to a digital experience to show kids that tasty meals can be healthy and tons of fun. The fact that kids can play to pay forward a meal for a family who needs it makes this experience doubly rewarding for all of those who will use it,” said Courtney Carlson, senior vice president, category marketing, Walmart. “We aim to be a force for good in the communities we serve by helping democratize access to healthy, affordable foods and supporting hunger relief efforts. The Hidden World of Waffles + Mochi is just another example of that.”
Parents and kids can visit Walmart.com/wafflesandmochi on any device to access The Hidden World of Waffles + Mochi. Once in the experience, families can interact with any one of 20 different activities centered around 10 ingredients from the series, from tomatoes and mushrooms to eggs and rice. Custom mini games include Mash Me If You Can! and Corn Hole, that emphasize fun and nutritious foods.
Through the donation efforts, Walmart has committed to donating up to $1 million to the campaign to help feed families in need. Last year, Walmart donated more than 747 million pounds of food to food banks and other organizations around the world helping feed those in need.