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05/26/2021

Albertsons makes debi lilly wedding flowers available online

In time for wedding season, the retailer created a way for shoppers to design their own debi lilly flower collections online to fit their big day.
Dan Ochwat
Executive Editor
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Albertson’s is lending a hand this wedding season, making its own brand of flowers available online for pre-designed debi lilly design floral collections. The flowers can complement any color palette and enables shoppers to choose between several flower types and themed collections.

The retailer’s floral department added to a strong fourth quarter, per its last report, so adding its private brand deb lilly design to wedding services looks to continue the momentum.

“We’re always searching for innovative ways to provide our high-quality products to customers in a way that fits their lifestyle needs,” said Chad Coester, Albertsons senior vice president of own brands. “Our online wedding flowers are just one more way we’re meeting our customers’ needs where and how they want us to, while making the experience convenient and affordable.”

Wedding shoppers can go online and find “Wedding Flowers” under the “Shop” tab. Or simply search for “Wedding Flowers” from the home page.

From there, customers select their collection, packages, ribbon color, and place their order at least 21 days before the event. Items available include bridal and bridesmaid bouquets, boutonnieres, corsages, aisle markers, centerpieces, garlands, and more. The order will arrive via FedEx three days before the event. From there, customers trim the stems, put them in water and keep them cool until the wedding day.

“Planning a wedding is stressful and expensive. With our online exclusive debi lilly design wedding flowers, customers get the look and quality of a custom wedding florist without the expense,” said Debora Steier, Albertsons vice president of floral. “Of course, customers can still visit our in-store floral specialists for all their floral needs, including wedding flowers, as they have for decades.”

All debi lilly design wedding flowers are sustainably grown and harvested as certified by Bloomcheck and the Rainforest Alliance. The Bloomcheck program establishes best practices for cut flower farms to assure these farms are socially equitable, environmentally sustainable, and economically viable. While the Rainforest Alliance seal means farmers follow a rigorous standard for sustainable agriculture and responsible business practices, creating a better future for people and nature.

Own Brands products, including the debi lilly design line of floral and home décor items, are found exclusively at Albertsons’ 20 banners, which include Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw's, Star Market, United Supermarkets, Market Street and Haggen.