Walmart, Gap collaborate on home goods line
Walmart is opening its doors to Gap — the two iconic retailers are collaborating on a line of home goods sold exclusively at Walmart called Gap Home. The first wave of items will be available June 24.
The products will include home essentials such as bedding, bath products, pillows, tabletop and home décor items. The products will embody the essence of Gap’s style and be developed in partnership with Gap’s licensing agency IMG.
This is the first time Walmart has partnered with a fashion retailer, a move that hearkens another retailer-to-retailer partnership that occurred in January when Target teamed with Levi’s on a line of home goods.
Walmart and Gap’s partnership is said to be a multi-year partnership that will include seasonal Gap Home products and special collections featured throughout the year. The initial Gap Home launch in June will include more than 400 products from a Washed Denim Pillow for under $16 to a T-Shirt Soft Jersey Reversible King Comforter Set for under $65.
“We’re thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand. A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces,” said Anthony Soohoo, executive vice president, Home, Walmart. “Over the past few years, we’ve focused on expanding our home assortment to bring high-quality, stylish home goods and décor to our customers at an unbelievable value. Gap Home is the latest example of how we’ll deliver on that mission.”
Products will feature materials such as denim and chambray and be made with organic cotton and recycled materials. The retailer has a page online introducing the new products.
“Walmart is a global leader in the home space with extensive digital reach and distribution, and this partnership enables Gap to introduce a new category in a smart, scalable way,” said Mark Breitbard, president and CEO of Gap brand. “Gap Home at Walmart opens a new door for Gap as a lifestyle brand delivering timeless American style in all new ways. We are excited for this growth opportunity, enabling even more customers to fall in love with Gap.”